Growth

How Zovo grows from here: what is working, which of our tools people use together, where buyers drop out on the way to Zovo Pro, today's 10-hour plan and the steps only the owner can take. F means fetched or measured. E means an estimate.

In short

• Installs grow fast: 735 on 10 Nov at 07:00, 1,270 on 11 Nov at 08:45 on 68 VS Code listings, +535 (+73 %) in about 26 hours (F).
• Every listing now has Zovo Pro, and card checkout through Stripe is live (USD 19, the key shows on the next page). 95 releases in 26 hours, each byte-checked on the Marketplace and Open VSX (F).
• Sales are still 0, and ratings are still 0. 6 Stripe checkouts were started and none paid (F).
• The drop is BEFORE the card button. Of about 466 installs with the card button, 1 reached Stripe from the editor in 8 h. The card button appears only after 3 free tries, and the footer link everyone sees goes to GitHub Sponsors (F, CONV4).
• Next 10 hours: show the card button where people already look (BUY1), put Pro tools where people act on files (ENTRY1), make the Stripe page say Zovo and match the offer (CHECKOUT1), and get ratings moving.

Biggest wins so far fetched numbers

Zovo Pro USD 19: 0, Template order USD 49: 0, Zovo Pro Team USD 59: 0, Custom format USD 299: 0. Format requests: 0. Read 2026-11-12 21:46.

Top 10 listings by installs live, F

What worked

Growth now spreads beyond Hex: the top 5 listings hold 54 % of installs (80 % on 9 Nov). Hex still adds about 160 installs a day.

Cross-sell map which of our tools people use together (XSELL2)

• 68 % of Related links point to a sibling from the same bundle, weighted by installs (F). Hex scores 2 of 5.
• 17 listings get no Related link from any other listing. JSON Tree (4 installs) gets 30 links and JSONL (1 install) gets 21 (F).
• 0 of 56 walkthroughs link a sibling, while about 330 new users a day see a walkthrough (F).
• One USD 19 Pro covers 22 listings with 82 % of installs, but a buyer must unlock it again in each tool (F, license API.md).
• Mid buy rate goes from 0.07 % for a user with 1 Zovo Pro tool to 0.15 % with 2 and 0.36 % with 4 (E, XSELL2).

Conversion funnel from install to "Pro is on" (CONV3)

Clicks to pay, against paid VS Code tools that sell (F)

The next plan 12 to 13 Nov: 24-hour build-and-ship sprint (wave18, new products push from 21:40 on 12 Nov to 21:40 on 13 Nov)

Owner 12 Nov 21:55: more products means more distribution and more chances to earn. The 71 updated listings and 120 Hermes pages keep running; this 24 hours adds new listings with Zovo Pro tools: 6 finished products first, then 12 to 14 new ones picked by measured demand. The Marketplace allows 7 new listings per rolling 12 hours, so about 13 go live in 24 hours and the rest are staged for the next day. Earlier data (E): 41 of 73 listings have under 10 installs, so most new listings earn little; the picks favour file viewers, our proven winners.

Lanes done: 0 of 6. Verifier rows: 130 PASS, 50 BLOCK. Publisher rows: 87 (F, 2026-11-12 21:56).

Results so far 22:00, from the lane reports (F)

Owner steps, ranked by money 34 minutes for all of them

1. Run claude auth login for zovo-team5 (token expired) so the sprint gets one more seat 2 min p -, USD - in 30 days (E)
   More lanes in the 10 hours
2. Post the Hex drafts from wave18/out/HEX1-drafts.md on Show HN or r/ReverseEngineering by hand 20 min p 10 %, USD 20 to 60 in 30 days (E)
   The only fast source of buyer traffic we have measured
3. Stripe Branding: add the Zovo logo 2 min p 5 %, USD small in 30 days (E)
   The checkout page then matches the product the buyer clicked
4. Atlassian payout identity check (ticket ECOHELP-182590) before 6 Dec 10 min p -, USD unlocks 16 paid apps in 30 days (E)
   STORE1 builds are staged

The money tab has prices and payment rails: Money. The buyer page is Zovo Pro.

Goal command to run this plan

Paste it into Claude Code. 3256 characters (limit 4000).

Copy goal command

/goal Run the 24-hour Zovo money sprint wave18 until 13 Nov 16:50 from ~/plugin-market-intel-work/run-20261107/wave18 (lanes already running in tmux w18-*; guard3.sh and relaunch4.sh run to the epoch in END24). Plan: theluckystrike.github.io/zovo-plugin-factory/growth.html#plan; KPIs kpi.html (hourly job com.zovo.kpi-hourly).
Facts (F 12 Nov 16:46): 2,010 installs on 73 listings, 3 real checkouts ever (11 excluded as our own checks or not Zovo), 0 reached email, 0 paid, USD 0. Checkout page works (CHECKOUT2); the gap is reach and trust. 6 top-20 REACH1 releases live, 14 queued with PASS. Owner: keep 3 free tries; renames only PDF, DOCX, XLSX.
Lanes (briefs in wave18/briefs):
1. SHIP: PUB publishes every PASS build, top 20 first, then REACHC (next 10 listings) and REACHD (next 15, built by Hermes). VER3 real-app on REACHC, REACHD and the ELF/PE 0.1.4 fix (same vsix both stores after 22:36). VER4 (codex) re-runs Hermes tests; a Hermes build needs VER4 and VER3 PASS.
2. TRAFFIC: WEB2 (14 tool pages link their listing, web-<tool> tags), SEO8 publishes HERMES2 guide drafts after a claim check, APIFY2 fixes Actor titles from HERMES3 data (no price changes).
3. TRUST: PROPAGE rewrites pro.html (what Pro unlocks, who sells it, how the key arrives, site-pro tag).
4. RANK: RENAME3 reads +1 h and +7 h; roll back a name that drops 3 or more places.
5. CYCLE2 at 23:40 (orchestrator): second build for the top 20 when the 7 h slot opens, carrying LIST2 README first screens, the best 2 patterns from HERMES4 and any FIX; same verifier and publish rules.
6. REP at 23:50 (10-hour report) and REP24 at 15:40 on 13 Nov (24-hour report, opens growth.html and kpi.html in Chrome).
Agents, max 3 lanes per Claude seat: zovo-team4 (LIST2, REP, REP24, CYCLE2 builds), claude-zovo (RENAME3, SEO8, APIFY2), zovo-team-api (PUB, VER3), claude-lipapi (REACHC, WEB2, PROPAGE; owner said use it fully, cap USD 45 per run, about USD 135 of 177), codex-pro (FIX), codex (VER4), hermes (HERMES2, 3, 4 research and drafts, REACHD builder; every Hermes output is checked by a Claude or codex lane). Dead: claude-team, claude-team2, claude-bln, claude-team-api, claude-mjl, codex2-4, zovo-team5. Zovo pool cap USD 120 + new lanes USD 20 each; log in out/POOL-spend.tsv.
Rules: one build per listing per 7 h 2 min; PASS for the exact sha256 from a verifier that did not build it; same vsix to Open VSX. No price changes, notemods tiers untouched, never re-upload zovo-markdown-export, never open live payment links (test-* tag only in CHECKOUT2). Stripe key only from keychain via curl -K -. Obey ~/.claude/CLAUDE.md: disk >= 20 GB for builds, memory >= 25 %, max 2 heavy gates via buildslot, agent-chrome headless, no LinkedIn, no AI attribution, no identity data, captchas, accounts or posting.
Report every 15 min in 3 lines: releases, real checkouts by surface, disk and memory. Judge at 48 h: real checkouts per 1,000 installs (toolbar, ctx, web-*, seo-*, site-pro), checkout to email, ranks of the 3 renamed phrases, Apify users.
Done when: all PASS builds of the top 30 plus REACHD are live on both stores, WEB2, PROPAGE, SEO8 and APIFY2 live, CYCLE2 shipped or skipped with a reason, REP and REP24 written, growth.html and kpi.html updated and opened in Chrome.

Updates to this page

• 11 Nov 19:30 Sprint end report: 1,531 installs (+249 since 09:30) on 73 listings, 45 releases (40 updates, 5 new), all byte-checked, 0 verifier blocks. Card-first buy path (card2) and rating ask 2.3 are live in 40 listings (95 % of installs). Money is still USD 0: 0 new checkouts since 09:00, 0 ratings. Rank did not move: every build changed the README, and the stores search only the display name, description and tags. Next: rename display names on PDF, DOCX and XLSX as a test. Report: run-20261107/wave17/out/REPORT-1930.md (42/100).
• 11 Nov 14:55 Sprint milestone: card2 (Pay by card first on every Zovo Pro link, surface-tagged) is live in all top 20 listings, ENTRY1 in the top 5, rating ask 2.3 in all top 20; 15 online tools and 76 guide pages link the top 20; 15 new buyer-intent guide pages (SEO7). 26 releases this sprint. Installs 1,409 (+127 since 09:30). Checkouts still 7, 0 paid; the 48-hour BUY1 test starts now.
• 11 Nov 09:50 Goal reviewed from a release-engineering angle: one build per listing (7-hour rule), traffic moves added (top-20 listing pages, online tools link the winners), a 48-hour decision rule, and an end-report lane that runs even if the orchestrator pauses. Rated 95/100.
• 11 Nov 09:40 All 9 subscription seats tested working (the "token expired" note came from the usage reader, not the seats). 3 API pools added for overflow with spend caps: Zovo credit (claude-zovo, zovo-team-api, cap USD 80) and lipmichal (claude-lipapi, cap USD 40). Goal command updated (3,989 characters).
• 11 Nov 09:25 Stripe checkout now says Zovo (trading name), new product name, description and image, coupon field off, humanized copy. New 10-hour sprint: Pareto says optimize the top 20 (84 % of installs), build nothing new. Goal command updated; checkouts will be tagged by button surface on kpi.html.
• 11 Nov 08:45 Morning analysis: 1,270 installs (+535 since 10 Nov 07:00), 68 listings, Pro in all, 95 releases in 26 h, 0 ratings, 0 sales, 6 Stripe checkouts started. CONV4: buyers drop before the card button. New 10-hour plan and goal command: CHECKOUT1 (Stripe page says Zovo; owner approved the name change), BUY1, ENTRY1, ratings, new listings. Overnight report: run-20261107/wave16/out/REPORT-0600.md (55/100).
• 06:00 Overnight report (F 05:53). Installs: 1,231 on 68 VS Code listings, up from 1,011 at 20:10 (Hex 358, DOCX 119, PPTX 77, XLSX 58, PDF 48). Ratings: 0. Sales 20:00 to 05:50 by rail: card (Stripe) 0, and 0 new checkouts overnight (5 opened since 10 Nov 10:28, none paid); GitHub Sponsors Zovo tiers 0; PayPal key requests 0; Apify 0 new runs. USD 0. Releases overnight: 31 live on both stores (26 updates, 5 new listings: Intel HEX, JAR, DOCX Editor, Folder Compare, APK Analyzer); Markdown Export was refused by the Marketplace. Zovo Pro with Pay by card first is now in 68 of 68 live listings (every live vsix checked at 05:53). 5 more free online tools are live (Mermaid, STL, Graphviz, DICOM, EML), 15 in all. CONV4: people drop before they see a card button. The card shows only after 3 used tries, and the footer link opens GitHub Sponsors. Today's fixes: card-first buy pick on every Pro link, Pro entries in the Explorer menu, a current Stripe page. Full report: run-20261107/wave16/out/REPORT-0600.md
• 22:00 Day end (fetched 21:59): 63 listings, 1,062 installs (+327 today), 0 ratings, 0 sales. 64 releases today, 7 new listings. Pro + card payment now live in 34 of the 41 listings that had no Pro this morning, plus the card button in the older Pro listings; the rest ship overnight. Stripe: 6 Zovo checkouts started since 10:28 (card clicks, some may be our own checks), 0 paid. Overnight sprint to 06:00: publishers, 3 verifiers, fixers, a conversion study (CONV4), 5 more online tools; report at 06:00.
• 22:00 Last update of the day (F). Installs: 1,061 on 63 VS Code listings (gallery 21:56), up from 650 at midnight and 731 at 06:00. Hex 307, DOCX 109, PPTX 71, XLSX 53, PDF 46. Ratings: 0. Sales today by rail (SALES.tsv, 21:37): card (Stripe) 0, with 5 checkouts opened and none paid; GitHub Sponsors Zovo tiers 0; PayPal key requests 0; Apify 4 new runs and 0 new users (the API does not show Apify USD). USD 0 in all. Releases today (EXEC18-live.txt): 62 on 55 listings (55 updates, 7 new listings) plus the USD 49 tier. Zovo Pro is in 55 of the 63 live VS Code listings, and 51 of them show Pay by card first (SMOKE1). PDF, XLSX, Tensor and ELF/PE still lack the card button; fixed builds with a PASS are staged. Card checkout is live: the card link opens a live Stripe page, so the old owner step 1 is gone. Staged for other stores, not live yet: 19 Atlassian apps with a free core and paid features (STORE1, 15 in review), billing in 3 Shopify apps (needs a Partner account) and 8 JetBrains 1.0.0 freemium builds still in first review (STORE2). The 11 Apify Actors already charge per event.
• 16:00 16:00 report: 911 installs on 61 listings (+176 today), 0 ratings, 0 sales. 24 releases today, card checkout live, Hex 0.3.4, DOCX 0.4.4, PPTX 0.5.1 and the buy path v2 builds live. Pro is going into every listing until 21:45 (41 builds made). Rating 64/100. Full report: run-20261107/wave16/out/REPORT-1600.md
• 15:50 Last refresh of the day: 23 releases, 5 new listings and 1 tier went live today. Every Pro release since 12:12 shows the card button first. Sales still 0. Owner step 1 (card checkout, 5 minutes) is the biggest open lever.
• 14:05 Refresh: 15 releases and 1 tier live, including Hex 0.3.4, DOCX 0.4.4 and 3 new listings. Every release since 12:12 has the card button first. 35 more listings are staged with Zovo Pro. 9 free browser tools are on the site. Sales still 0.
• 12:05 Refresh: 6 releases and 1 tier live (XLSX, Azure Storage, 3D, PDF, Tensor, SQL client). Card checkout is built and tested, so owner step 1 is now 5 minutes on Stripe instead of 15 on Gumroad. 5 free in-browser tools are on the site. Sales still 0.
• 10:40 Card checkout is LIVE. license.zovo.one/buy/zovo-pro opens a live Stripe Payment Link (USD 19 once, team USD 59, statement ZOVO PRO), and the license key shows on the next page. The Pro page and every Pro product page now show "Pay by card" first. CARDROLL puts the card button first in the Pro panel of every Pro build that ships today.
• 10:05 Refresh: lane results added. 2 releases and 1 tier live, Hex 0.3.4 passed the verifier, 11 more builds staged. Sales still 0. New lanes since the plan: EXEC19 (buy path v2 in 6 more listings) and CARD1 (card checkout, from 10:05).
• 09:58 New lanes for money and the buyer path. CARD1: card checkout for Zovo Pro (USD 19, 3 clicks, key on the page), worker live with a Sponsors and PayPal fallback until the owner runs stripe login. SLOT2: 2 more new listings for the 14:02 and 15:12 slots. NEXT7: 7 builds for the 11 Nov slots. EXEC19: buy path v2 in 6 more Pro listings. Modrinth stopped (USD 0.23 per 1,000 downloads; AI rule).
• 06:30 Page created from the morning plan. Lanes start at 07:00.
• 15:20 12 Nov New 10-hour plan (wave18) and goal command. KPIs refreshed: 1,945 installs on 73 listings, 10 checkouts (5 likely our own tests), 0 to email, 0 paid. The hourly install snapshot had stopped on 11 Nov 06:07; it was read again at 15:03.
• 16:55 12 Nov Sprint extended to 24 hours (owner). Added claude-lipapi lanes REACHC, WEB2, PROPAGE, verifier VER3, Hermes lanes HERMES2, 3, 4 and builder REACHD, VER4, SEO8, APIFY2, LIST2 and REP24. 6 REACH1 releases live, 2,010 installs, 3 real checkouts, USD 0.
• 21:45 12 Nov New 24-hour push: new products. 6 finished products to ship, 14 new picks, 6 builders, 2 verifiers, product and guide pages for each. 71 updated listings live, about 120 Hermes-drafted pages live, 2,132 installs, 3 real checkouts, USD 0.

Sources: wave16 GROWTH-PLAN (SYN4), XSELL2, CONV3 and MONEY5, 10 Nov 2026 05:42 to 06:16; installs from metrics/installs.jsonl (hourly gallery read); sales from the GitHub Sponsors API and the zovo-pro-key issue form. Content updated 2026-11-11 19:30 (UTC+7).

Page built 2026-11-12 21:56 (UTC+7).